There’s no denying that the coffee culture is rampant worldwide. And what better way of tapping into this market than launching your coffee shop? However, to be a well-known franchise, you’ll need to outdo competitors. Be it making an unforgettable macchiato, or promoting heavily. Discover how to make your contemporary café famous.
Promote Your Coffee Shop Online
As a third wave establishment, your venture is unlikely to have the popularity of traditional powerhouses such as Cafè Gambrinus, Naples. To be known, you have to reach out to potential customers. In the age of internet prosperity, the best way is through online promotions.
There is a myriad of online and social platforms you can use. But perhaps the best is creating a YouTube channel and sharing videos of your café. Ensure your offers are catchy and appealing. Use royalty free background music to enhance the overall mood. You’ll be surprised by the outcome once your videos gain traction. You can supplement YouTube with other channels such as Facebook, Reddit, or even Google Adwords.
Revamp Your Menu List
A menu isn’t a mere list of products and prices on offer. If used correctly, it can be a vital cog in the take-off of your business. Take your time to design a menu that is laden with lots of marketing and psychological tricks.
Another brilliant idea is focusing on a specialty item. You can settle on cappuccinos, for example, and create innovative variants around it. In the end, customers will associate your shop with a particular type of coffee.
An ideal way of creating awareness of your café is by hosting various events. These occasions can be anything from art competitions, poetry duels, book reading, or even book clubs. Through such activities, people get to know your shop and associate it with something they love doing.
You’ll be amazed at the number of customers willing to hang out in your café. You can also use such events to give out vouchers.
Provide Free Wi-Fi and Outlets
Wi-Fi and charging outlets are a complete necessity for any modern café. They enable customers to stay longer, and the more they stay, the more likely they are to spend money on coffee. Clients will always be eager to hang out in your shop and enjoy free internet while enjoying their favorite espresso.